Online video is rapidly becoming very popular – and for good reason.
Video is a medium like no other, completely different from our experience in just reading content. A video is possibly the most effective tool that we have short of being live and face to face, for communicating drama, emotion, and basic human connections. We all love a great story, we’re using video as a search tool more and more, and make buying decisions based on the quality as well quantity of reviews and recommendations.
Five good reasons to use online video:
Video grabs attention like nothing else. While people generally won’t read everything you’ve written on a web page, they are very likely to click play on a video if there’s one on the page.
Video is the next best thing to talking to your prospect one to one. It allows you to convey emotion and personality. You can connect with the viewer through video and it lets them feel a more personal connection with you. They’ll almost feel like they’ve met you… and you can have this running automatically for every single person who visits your site.
3. Multiple Modalities
We all have different learning styles and absorb information in different ways. Some people learn best through particular modalities, e.g. some people learn best by reading text, others absorb the message best if they hear it or if they see a visual representation. Using video allows you to hit multiple modalities so that 100% of your audience really ‘hears’ what you’re saying, regardless of their learning style.
4. Instant Expert Factor
Using video immediately sets you apart from the competition and elevates you to expert status. By talking about your field in online videos, you are positioning yourself as an authority. We are so conditioned to look up to people who are on screen, make a few videos and you’ll soon be a celebrity in your industry!
According to a study by Forrester Research, it is 50 times easier to get a video to rank on the first page of Google than it is to get a standard web page to rank on page one.
- Storyboarding & Concepts
- Video Editing
- DVD Authoring
- DVD Cover & Disc Design
We Have Audio Services Too!
Have a recital coming up but need the naughty words removed from a song? Or maybe no matter what you do, the volume is just so low on your music. We’ll take care of all your audio needs too!
- Cutting & Splicing Music
- Censoring Songs
- Volume Adjustment
- CD Authoring
- CD Cover & Disc Design